All Platforms Combined
Meta Ads (Facebook/Instagram)
Meta Ads Performance
Spend
$417.52
Clicks
997
Impressions
26,962
Leads
25
CTR
3.70%
CPC
$0.42
CPL
$16.70
| Campaign | Spend | Clicks | Impr. | Leads | CTR | CPC | CPA |
|---|---|---|---|---|---|---|---|
| Recruiting | Leads Campaign | $417.52 | 997 | 26,962 | 25 | 3.70% | $0.42 | $16.70 |
Google Ads
Google Ads Performance
Spend
$101.18
Clicks
75
Impressions
808
Leads
61
Phone Calls
98
CTR
9.28%
CPC
$1.35
CPL
$1.66
| Campaign | Spend | Clicks | Impr. | Leads | CTR | CPC | CPA |
|---|---|---|---|---|---|---|---|
| PMAX | General | $86.34 | 32 | 612 | 34 | 5.23% | $2.70 | $2.54 |
| Search | General | $14.84 | 43 | 196 | 27 | 21.94% | $0.35 | $0.55 |
| Total | $101.18 | 75 | 808 | 61 | 9.28% | $1.35 | $1.66 |
Applicant CRM
Applications CRM
Current view of the applicant tracking system showing incoming job applications.
Pending Approval
Social Media Calendar
Social media content calendar ready for review and approval.
Pending Approval
Email Newsletters
Two newsletters ready for review: FAQ Newsletter and October Newsletter.
FAQ Newsletter
October Newsletter
Pending Approval
Commercial Video
New commercial video for Above and Below Contracting, ready for review and approval.
Completed Work
Work Completed
- Reviewed the recruiting budget and created a plan for the mechanic campaign. Changed from campaign budget to ad set budget to spend more for mechanics
- Made additional video edits
- Made requested edit to construction employee video
- Compiled all deck pending items
- Made sure the applicants CRM can download the PDF
What We Need From You
- Social Media Approval (calendar shown above)
- Contracting FAQ Newsletter Approval (shown above)
- Contracting October Newsletter Approval (shown above)
- Contracting Commercial Video Approval (shown above)